Analytical Methods
See - Think - Do
See - Think - Do gives teams a repeatable qualitative research practice. It keeps everyone aligned around planning & analysis by helping you divide users into groups, set user behavior measurements, and evaluate their behavior in online environments. Grounded in analytical methods, the method turns insight into tangible next steps.
Goal
Planning & Analysis
Group
Qualitative Research
Users
No User Involvement
Overview
The See Think Do Care Framework is a content marketing model that segments the customer journey into four stages: Awareness (See), Consideration (Think), Conversion (Do), and Loyalty (Care). By aligning content, messaging, and interactions with these stages, businesses can create personalized and relevant experiences. The framework is valuable in digital marketing, customer experience design, and brand strategy, where understanding and catering to evolving customer needs guides engagement, conversion, and retention.
Step-by-Step Procedure
4 steps to complete
1
See Stage
The 'See' stage is the initial step of the See-Think-Do-Care Framework. In this stage, researchers focus on understanding the target audience’s behavior, preferences, and needs. This involves collecting relevant data and insights about the audience, such as demographic information, preferences, and browsing behavior. The goal is to identify potential user segments, create awareness about the product, and build a relationship between the brand and users.
2
Think Stage
In the 'Think' stage, researchers dive deeper into understanding users' mindset, goals, motivations, and pain points. They consider how users interact with the product or service by using qualitative and quantitative research methods such as usability testing, surveys, interviews, or persona creation to get insights about users' expectations and barriers to use. In this stage, the research findings help to refine the user experience, eliminate pain points, and determine the next steps in the product development process.
3
Do Stage
The 'Do' stage is focused on the user engagement, decision-making, and conversion process. Based on the insights gathered from the previous stages, researchers formulate hypotheses and implement UX strategies to improve the overall user experience, addressing users' needs and desires, and ultimately encouraging them to take action (such as making a purchase, signing up, or using the product more actively). Techniques like A/B testing, prototyping, and heuristic evaluation can be employed to optimize the user experience and validate solutions.
4
Care Stage
The final stage, the 'Care' stage, revolves around nurturing and maintaining a relationship with the users, ensuring their satisfaction, and promoting loyalty with the brand. Researchers analyze user feedback, reviews, and support requests, monitor user retention rates and identify the elements contributing to user satisfaction or dissatisfaction. By engaging with users consistently and addressing their concerns, this stage aims to create repeat customers and positive brand ambassadors who help promote the product through word of mouth and social media.
Method Complete
Real-World Examples
See how this method is applied in practice
Understanding Deal Discovery Behavior
Research conducted with Groupon users to understand how they discover and evaluate local deals. Participants included frequent buyers in the Food & Drink and Health & Beauty categories, as well as occasional users. The study revealed that users rely heavily on personalized recommendations and location-based filtering, with visual imagery and merchant ratings being key decision factors. Users also expressed interest in occasion-based browsing like "date night deals" or "weekend activities."
Local Merchant Experience Research
Study with restaurant, spa, and fitness business owners to understand their experience with Groupon's merchant platform. Participants included both new merchants in onboarding and experienced merchants running multiple campaigns. Findings showed merchants struggled with understanding optimal pricing strategies, setting deal capacity, and interpreting performance analytics. Many requested competitive benchmarking and seasonal promotion guidance.
Deal Redemption Experience Study
Research with Groupon customers who recently redeemed deals at local businesses. The study focused on the in-person redemption experience, including showing vouchers to merchants, handling booking requirements, and resolving issues. Insights revealed that users felt anxious about merchant acceptance and wanted clearer communication about what to expect during redemption.
Deliverables
What you'll produce from this method
Customer Journey Map
A visual representation of the user's journey across the See, Think, Do, and Care stages, identifying touchpoints, pain points, and opportunities for improvement throughout the user experience.
Persona Development
Create detailed user personas representing different target customer segments, highlighting their needs, goals, and motivations, aligned with the stages of the See - Think - Do - Care framework.
Content Audit
Analyze existing content across all channels, such as website, social media, and email marketing, to identify gaps, strengths, and areas for improvement in relation to the See-Think-Do-Care model.
Channel Strategy
Develop a strategic plan for using various channels to engage with customers at different stages of the See-Think-Do-Care journey, including organic search, social media, email, paid advertising, and more.
Metrics and KPIs
Identify measurable key performance indicators (KPIs) and metrics for each stage of the See-Think-Do-Care framework to track, monitor, and improve user experience, engagement, and conversions.
User Testing
Conduct iterative user testing to validate and refine design solutions and content strategies, using feedback from real users to optimize for each stage of the framework.
Competitive Analysis
Assess industry competitors and leading examples of seamless customer experiences to identify best practices and benchmarks to inform your own See-Think-Do-Care implementation and innovation.
Workshop Documentation
Produce visual and written summaries of collaborative workshops, brainstorming sessions, and ideation exercises with stakeholders and team members, tying insights and ideas back to the See-Think-Do-Care model.
Implementation Roadmap
Outline a clear action plan for implementing your See-Think-Do-Care framework, complete with prioritized tasks, responsibilities, timeframes, and resources required for execution.
Progress Reports and Analytics
Regularly monitor and report on the performance and impact of your See-Think-Do-Care strategy, leveraging data analytics and user feedback to guide ongoing optimization and decision-making.
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