Methods

Card Sorting reveals how users mentally organize information by asking them to sort labeled cards into groups, informing navigation design.

Co-Discovery Testing pairs two users to explore a product together, revealing usability issues through their natural conversation and collaboration.

Run a Design Studio workshop to rapidly generate, critique, and iterate on design ideas through structured sketching rounds with your team.

Eye Tracking records where users look on screens using specialized hardware, producing heatmaps and gaze plots for objective attention data.

Fakedoor Tests measure real user demand by placing non-functional feature entry points in products and tracking click-through rates.

Five Second Tests show designs for exactly five seconds, then measure what users recall to evaluate first impressions and clarity.

Parallel Design has multiple designers independently create solutions to the same problem, then combines the strongest ideas into one concept.

Rapid Prototyping builds quick, testable design versions to validate ideas with real users before committing to full development.

Tree testing evaluates whether users can find content in your site's navigation by testing a text-only hierarchy, isolating information architecture from design.

User flow diagrams map the sequence of screens, actions, and decision points a user navigates to complete a task, revealing friction and dead ends.

Create low-fidelity Wireframes to define page layouts, content hierarchy, and navigation structure before investing in visual design.