Bubble Test
The Bubble Test uses speech bubbles and images to uncover participants' emotional reactions, internal dialogue, and unfiltered opinions about designs.
Collage
Collage asks participants to create visual compositions from images and materials to express emotions, values, and aspirations beyond words.
Contact Points Map
Contact Points Map catalogs every user interaction across channels and touchpoints to reveal gaps, redundancies, and optimization opportunities.
Emotional Map
Emotional Maps visualize user feelings across touchpoints, revealing emotional highs and lows that drive satisfaction, frustration, and loyalty.
Graffiti Wall
Graffiti Wall captures spontaneous, candid feedback by inviting people to write or draw on a shared public surface with minimal barriers.
Net Promoter Score
Net Promoter Score (NPS) measures customer loyalty with a single recommendation question, producing a score from -100 to +100 over time.
Pilot Operations
Pilot Operations test a product or service with a small user group under real-world conditions before full rollout, revealing issues lab testing cannot.
Product Reaction Cards
Product Reaction Cards use curated adjective sets to capture users' emotional responses and perceptions of a product, revealing desirability beyond usability.
Questionnaire
Questionnaires collect standardized, quantifiable data from large audiences through structured written questions about behaviors, preferences, and attitudes.
Thematic Analysis
Thematic analysis identifies recurring patterns and themes in qualitative data like interviews and surveys, transforming raw observations into structured insights.
User Journey
User journey mapping visualizes the complete end-to-end experience with a product, charting actions, emotions, and pain points across every touchpoint.