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HomeMethodsDraw a Toast
ParticipatoryGenerate IdeasQualitative ResearchBeginner

Draw a Toast

Warm up visual thinking and demonstrate that effective design communication relies on clarity, not artistic skill.

Use Draw a Toast as a warm-up exercise to unlock visual thinking, reveal diverse mental models, and prepare teams for collaborative design work.

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Duration10 minutes.
MaterialsPaper, writing tools.
People1 facilitator, 3 or more participants.
InvolvementDirect User Involvement

Draw a Toast is a visual thinking warm-up exercise where participants individually sketch the process of making toast, then share and compare their drawings with the group. Workshop facilitators, design thinking practitioners, and team leads use it at the start of collaborative sessions to lower the barrier to visual communication and demonstrate that clear thinking matters more than artistic ability. The exercise works because making toast is universally familiar yet surprisingly complex when you try to map every step, decision, and dependency. Individual drawings reveal strikingly different mental models: some people draw a linear sequence of steps, others create flowcharts with decision points, and some focus on the physical objects while others emphasize actions and timing. Comparing these differences sparks rich discussion about assumptions, systems thinking, and the challenge of representing processes visually. Draw a Toast typically takes ten to fifteen minutes and requires nothing more than paper and pens, making it one of the most accessible and cost-effective facilitation tools available. It is particularly effective before Design Studio sessions, Design Sprints, or journey mapping workshops where participants need to feel comfortable sketching and communicating through drawings rather than words.

WHEN TO USE
  • When opening a design workshop and participants need to warm up their visual thinking before intensive ideation work
  • When working with a group that includes non-designers who may feel intimidated by sketching exercises
  • When you want to demonstrate systems thinking concepts using a familiar and non-threatening everyday example
  • When a newly formed team needs an icebreaker that also builds understanding of how team members think differently
  • When transitioning from discussion-based activities to visual and hands-on design exercises in a workshop
WHEN NOT TO USE
  • ×When the team already has strong sketching confidence and the warm-up would feel patronizing or waste limited time
  • ×When the workshop is very short and every minute needs to be spent on the core design challenge
  • ×When participants have done the exercise multiple times before and the novelty and learning value has diminished
HOW TO RUN

Step-by-Step Process

01

Introduce the method

Explain to the participants that the 'Draw a Toast' method is a visual brainstorming tool aimed at discovering and understanding the components of a system through drawing, collaboration, and conversation. Mention that it's widely used as a design-thinking exercise and it gives insights into a user's mental model on a specific process.

02

Gather materials

Provide participants with large sheets of paper or whiteboards, along with drawing utensils like pens, markers, or pencils. Ensure that each participant has enough space for individual drawing, and that there's room for everyone to collaborate in a later step.

03

Individual drawing

Ask each participant to take five to seven minutes to draw the process of making toast detailed enough so that someone who has never seen toast before could understand it. Encourage participants to consider all aspects of making toast, including the appliance, the bread, and any actions required.

04

Share and discuss

Once the individual drawings are complete, ask participants to pair up or form small groups to share their drawings. Encourage them to compare and discuss their drawings, pointing out similarities and differences. Use this discussion to help participants understand various perspectives and question their assumptions about the process.

05

Collaborate on a new drawing

Now ask the participants to work together as a group to create a new, combined drawing of the toast-making process. Encourage them to incorporate the best elements from their individual drawings and ensure everyone participates in this collaborative process. This step is crucial for fostering group discussions and creative problem solving.

06

Analyze and discuss

Once the group has finished their collaborative drawing, have a larger discussion about what they learned from the exercise. Ask participants to reflect on their experience, address any challenges in understanding the process, and discuss the implications for the design or research project at hand.

07

Iterate and refine

Encourage participants to build on the insights and discussions from the collaborative drawing and previous steps. If necessary, have them refine the drawing further or repeat the process with new groups or perspectives. This iterative approach is essential for developing a deep understanding of the user's mental model and can be used to inform future UX research and design decisions.

EXPECTED OUTCOME

What to Expect

After running Draw a Toast, participants will feel more comfortable with sketching and visual communication, having seen that stick figures and simple diagrams communicate ideas effectively. The group will have observed firsthand how different people conceptualize the same process in fundamentally different ways, building appreciation for diverse perspectives. The facilitator will have established a collaborative, low-judgment atmosphere that carries into the main workshop activities. Participants will also have a practical understanding of basic systems thinking concepts like steps, dependencies, decisions, and feedback loops, all learned through an approachable everyday example. The exercise creates shared language and energy that improves the quality of subsequent design work.

PRO TIPS

Expert Advice

Note that designs usually contain very similar features - our mental models work in very similar ways, which is a valuable insight.

Encourage creativity by all participants. Avoid comments on the quality of the drawing and praise clear communication of ideas.

You do not necessarily have to draw toast. Choose a theme more related to your work, but it should always be a simple everyday activity.

Use this exercise at the start of workshops to demonstrate that everyone can contribute visually regardless of drawing skill.

Debrief the variety in approaches - it reveals how differently people conceptualize the same task and builds empathy.

Ask 'what did you include or exclude?' to surface assumptions and decision-making patterns within the group.

Connect toast-making complexity to your actual design challenge to build relevance and transition into the main work.

Time the individual drawing phase strictly (3-5 minutes) to prevent overthinking and encourage spontaneous expression.

COMMON MISTAKES

Pitfalls to Avoid

Skipping the debrief

The value of Draw a Toast comes from discussing the differences between drawings, not from the drawing itself. Always leave at least five minutes for sharing and reflection or the exercise loses its teaching purpose.

Criticizing drawing quality

Any negative comment about artistic skill defeats the exercise's core message that ideas matter more than aesthetics. Establish a no-judgment rule before drawing begins and model positive responses yourself.

Allowing too much time

Giving participants more than five minutes leads to overthinking and polishing rather than spontaneous expression. The time pressure is a feature, not a limitation, because it reveals instinctive mental models.

Not connecting to the main work

If the exercise feels disconnected from the workshop's purpose, participants may dismiss it as a game. Bridge the debrief by explicitly connecting the lessons about mental models and visual communication to the design challenge ahead.

DELIVERABLES

What You'll Produce

Workshop Agenda

Outline of the session plan with objectives, timeline, and materials needed.

Participant Instructions

Clear step-by-step guide for participants to follow during the exercise.

Illustrated Toast Diagrams

Individual drawings showing each participant's process understanding.

Grouped Toast Diagrams

Categorized or clustered diagrams highlighting patterns and differences.

Insights and Observations

Synthesis of learnings about mental models, assumptions, and communication.

Actionable Recommendations

Suggestions for applying exercise insights to the main project or workshop.

Workshop Summary Report

Comprehensive report covering process, findings, and implications for the project.

FAQ

Frequently Asked Questions

METHOD DETAILS
Goal
Generate Ideas
Sub-category
Co-design sessions
Tags
draw a toasticebreakerwarm-upvisual thinkingteam buildingsystematic problem-solvingsystems thinkingworkshop exerciseprocess mappingmental models
Related Topics
Systems ThinkingVisual FacilitationDesign ThinkingMental ModelsWorkshop FacilitationProcess Mapping
HISTORY

Draw a Toast was popularized by Tom Wujec, an Autodesk Fellow and design thinking advocate, through his TED talk 'Got a wicked problem? First, tell me how you make toast,' delivered in 2013. Wujec had been using the exercise in workshops for several years before the talk, collecting over a thousand drawings and analyzing the patterns in how people represent systems visually. His research showed that drawings tend to fall into categories: simple illustrations, flowcharts, and system maps, with node-and-link diagrams being the most effective for conveying complex processes. The exercise builds on systems thinking traditions dating back to the 1960s and draws from visual facilitation practices developed by the Grove Consultants and Gamestorming community. Wujec's contribution was packaging a familiar everyday task as an accessible entry point into systems thinking, making it one of the most widely used workshop icebreakers in the design thinking and agile communities worldwide.

SUITABLE FOR
  • Warming up visual thinking at the start of design workshops or sprint sessions
  • Demonstrating that design communication is about solutions, not artistic drawing ability
  • Building team comfort with sketching and visual communication before intensive ideation
  • Introducing systems thinking through a familiar and approachable everyday example
  • Breaking ice in new teams or cross-functional workshops where participants do not know each other
  • Teaching process decomposition and step-by-step visualization to non-designers
  • Revealing diverse mental models for the same task within a group to spark discussion
  • Transitioning from abstract verbal discussion to concrete visual problem representation
RESOURCES
  • Design Thinking Toolkit, Activity 15Asking clients to explain how complex systems work can be a daunting task. "How to Make Toast" helps you prepare your group for systems thinking.
  • Draw Toast – Gamestorming
  • Drawing toast: my new favorite brainstorm icebreakerJust add paper, pens, and passion for a particular breakfast food.
  • Draw a toast (Wicked problem solving)Systems thinking is not a new phenomenon. It has been in use for more than half a century now, starting with the rise of computers and General Systems Theory advanced by Bertalanfy and Ashby. Systems…
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